Viva Magenta 18-750 as the 2023
Pantone’s 2023 Color of The Year, Viva Magenta 18-750,
vibrates with vim and vigor. It is a shade rooted in nature derived from the
red family and expressive of a new signal of strength. Viva Magenta is brave
and fearless, a pulsating color whose exuberance promotes a joyous and
optimistic celebration, writing a new narrative.
This year’s Color of The Year is powerful and empowering. It
is an animated red that revels in pure joy, encouraging experimentation and
self-expression without restraint, an electrifying, and a boundless shade that
is manifesting as a stand-out statement. PANTONE 18-1750 Viva Magenta welcomes
anyone and everyone with the same verve for life and rebellious spirit. It is a
color that is audacious, full of wit and inclusive of all.
As a nuanced crimson red tone that presents a balance
between warm and cool, PANTONE 18-1750 Viva Magenta is also a hybrid color, one
that comfortably straddles the physical and virtual in our multi-dimensional
world. It is assertive, but not aggressive, a carmine red that does not boldly
dominate but instead takes a “fist in a velvet glove” approach. Exuding
dynamism, PANTONE 18-1750 Viva Magenta is a transformative red tone capable of
driving design to create a more positive future.